OptimiSE, short for Optimization and Systems Engineering, helps organisations realise the true potential of their system designs. By integrating Multidisciplinary Design Optimization (MDO) in the framework of Model-Based Systems Engineering (MBSE), we enable them to sell better products in less time.

Our Story

OptimiSE was founded in 2024, inspired by the challenges observed in the systems engineering community, where multidisciplinary teams often struggle to collaborate efficiently and design optimal products.

Determined to address these issues, we specialise in Multidisciplinary Design Optimization (MDO) and Model-Based Systems Engineering (MBSE), aiming to transform the way complex systems are developed.

Our Vision

Democratisation of digital engineering techniques across all organisations.

Our Mission

Drive innovation and excellence in complex system development by advancing Multidisciplinary Design Optimization in Model-Based Systems Engineering.

Our Values

Conscientiousness — We take pride in our crafts, continuously striving for excellence through relentless improvement and innovative approaches.

Growth — We challenge the status quo, leveraging state-of-the-art technologies to progress continually.

Integrity — We stand firm on our beliefs, upholding fairness and honesty as our core principles.

Our Team

Hi there! I am Joy, the founder of OptimiSE. 

After graduating from the University of Oxford with an Engineering degree, like many others, I joined and have since worked at multiple industry-leading giants and innovative startups as an Aerospace Systems Engineer. 

Throughout my career, I’ve seen a consistent challenge: companies eager to implement Multidisciplinary Design Optimization (MDO) often struggle to integrate effectively with Systems Engineering. Even worse, it’s often dismissed as too complicated or “maths-y”.

Joy Au

With 7+ years of experience, I’m thrilled to have perfected a complete methodology and workflow that combines Multidisciplinary Design Optimization (MDO) and Model-Based Systems Engineering (MBSE). The phenomenal results I’ve achieved in my previous roles inspired me to start OptimiSE, where I now offer consultancy services and courses to those interested in adopting these powerful techniques.

If you believe MDO and MBSE can elevate your product but don’t know where to start, you’ve come to the right place. Let’s work together to realise the true potential of your products! 


OptimiSE offers comprehensive, end-to-end solutions for companies to optimize their system designs. We help set up design optimization workflows and seamlessly integrate them with various MBSE suite and technical management tools, including Business Intelligence and project management systems. Additionally, we provide upskilling for your employees to ensure sustainable, long-term success.


OptimiSE Academy provides everything you need to master our uniquely developed methodology and workflow to implement Multidisciplinary Design Optimization in the context of Model-Based Systems Engineering. Our courses cover systems theories, systems engineering, technical management techniques and more, equipping you with all the comprehensive knowledge and skills you need.


My first book “MBSE and Design Optimization with OPCloud” is set to be published in 2025. Several free e-books on these topics will also be released throughout this year. You can find my previous publications in here and here.
I also regularly speak on conferences and podcasts. Check out our news to see where I’ll be next!

Stay Ahead With Us

Book your free initial consultation with us today if you’re interested in leveraging Multidisciplinary Design Optimization (MDO) with Model-Based Systems Engineering (MBSE) to transform your products.

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